Vim & Vigor is a fictional pop-up bar brand. I was thinking masquerade, dark academia-ish, and ornate.

Rounds of revisions. Not much stayed from the original round of sketching. The emblem still kept that frame. The double, upside-down ampersand was geometrically tightened up.

Finals! Most things remained from the penultimate round, but I was encouraged to adjust the ampersand to match the other letterforms. Additionally, 'G' and 'O' are given the same vertex as 'V' to the bowl.

Interior and exterior applications. The interior required 3 levels of hierarchy—announce, amplify, and explain. 

Merchandise, apparel, and vehicle graphics.